ABOUT US

OUR STORY

Tom founded Social Origin to offer something that is true to our values, enabling us to help leaders achieve their goals and increase their positive social impact through Service Design.

At the heart of the business is our desire to help organisations create positive change through simple, inclusive service design.

OUR STORY

Tom founded Social Origin to offer something that is true to our values, enabling us to help leaders achieve their goals and increase their positive social impact through Service Design.

At the heart of the business is our desire to help organisations create positive change through simple, inclusive service design.

OUR MISSION

A rocket taking off

To make a positive impact on people’s lives by helping organisations deliver better services

We are an experienced team, excited by complex and systemic challenges. We have a track record of collaboratively designing changes that deliver policy, financial and experiential goals.

A project team, who are standing around a table, table pictures on their phones

OUR VALUES

Our values are central to how we work

They help us focus on what is important by acting as a day-to-day guide for decision making.

Our values come through in everything that we do, from how we collaborate with our clients, to how we recruit experts.

MAKE A POSITIVE IMPACT

Design work delivering a positive impact

We always seek to make a positive impact on organisations, their services and the lives of people who use them. Knowing that our work is making a positive difference is what motivates us.

CREATE A SHARED UNDERSTANDING

Sharing understanding between teams

We create a shared understanding of how services work and the challenges to be overcome in delivering them with our clients. Empowering the people we work with, so that they in turn can empower the people they work with, is fundamental to how we work and what we deliver.

ENABLE INFORMED DECISIONS 

A client choosing their preferred option based on the information available to them

We provide information and insights to help clients make the best possible decisions. Our expertise, and the research and co-creation work we undertake on projects, ensure that services are built on deep understanding.

OUR FOUNDER

A portrait photo Tom Baines

Tom Baines

Co-Founder

Tom is a multidisciplinary designer with a background large and complex transformation across the Public Sector and in Higher Education. He is adept at uncovering the human element of complex problems, using this insight to design novel solutions.

Passionate about making design a collaborative and inclusive process and using it as a tool for positive change, Tom is open minded, curious and enjoys exploring new approaches to solving challenges.

MEMBERSHIPS

We are proud to be part of
these communities:

The Design and Business Associations logo
Open to everyone, closed to racism logo