ABOUT US

OUR STORY

Tom and Alan founded Social Origin to offer something that is true to our values, enabling us to help leaders achieve their goals and increase their positive social impact through Service Design.

At the heart of the business is our desire to help organisations create positive change through simple, inclusive service design.

OUR STORY

Tom and Alan founded Social Origin to offer something that is true to our values, enabling us to help leaders achieve their goals and increase their positive social impact through Service Design.

At the heart of the business is our desire to help organisations create positive change through simple, inclusive service design.

OUR MISSION

A rocket taking off

To make a positive impact on people’s lives by helping organisations deliver better services

We are an experienced team, excited by complex and systemic challenges. We have a track record of collaboratively designing changes that deliver policy, financial and experiential goals.

A project team, who are standing around a table, table pictures on their phones

OUR VALUES

Our values are central to how we work

They help us focus on what is important by acting as a day-to-day guide for decision making.

Our values come through in everything that we do, from how we collaborate with our clients, to how we recruit experts.

MAKE A POSITIVE IMPACT

Design work delivering a positive impact

We always seek to make a positive impact on organisations, their services and the lives of people who use them. Knowing that our work is making a positive difference is what motivates us.

CREATE A SHARED UNDERSTANDING

Sharing understanding between teams

We create a shared understanding of how services work and the challenges to be overcome in delivering them with our clients. Empowering the people we work with, so that they in turn can empower the people they work with, is fundamental to how we work and what we deliver.

ENABLE INFORMED DECISIONS 

A client choosing their preferred option based on the information available to them

We provide information and insights to help clients make the best possible decisions. Our expertise, and the research and co-creation work we undertake on projects, ensure that services are built on deep understanding.

OUR FOUNDERS

A portrait photo Tom Baines

Tom Baines

Co-Founder

Tom is a multidisciplinary designer with a background in complex, large (up to £1 billion) scale transformation across the Public Sector and in Higher Education. Tom is adept at uncovering the human element of complex problems, using this insight to design novel solutions.

Passionate about making design a collaborative and inclusive process and using it as a tool for positive change, Tom is open minded, curious and enjoys exploring new approaches to solving challenges.

A portrait photo of Alan Roffey

Alan Roffey

Co-Founder

Alan is a Service Designer and skilled facilitator, with extensive experience of designing intricate services within large-scale transformation programmes. He has advised a wide range of organisations on how to bring a human focus to addressing their strategic challenges and goals.

Alan looks beyond the functional elements of a service, considering its wider potential and helping to create a positive impact on people’s lives and the environment around us.

MEMBERSHIPS

We are proud to be part of
these communities:

The Design and Business Associations logo
Open to everyone, closed to racism logo